The Right Positioning to Maximize Your Impact

The right narrative enables you to raise funds, attract top talent, engage the media, and reassure your partners.

Positioning Statement

We support companies and startups in deeptech, healthcare, and energy when technical excellence alone is no longer enough—and communication becomes a true driver of growth.

Our role is to make you immediately clear and compelling to those who matter: investors, partners, media, and talent.

For Who

We work with companies and startups driven by strong convictions and a need for clarity.

Deeptech and hardware. Healthcare and medtech. Energy and cleantech. Impact-driven companies.

When We Step In

We step in at the moments that matter.

Before fundraising — Build the narrative to establish your legitimacy.

During growth — Establish a presence that reassures and attracts.

At announcement — Amplify your key messages and major positioning moments.

Your impact — Become a reference in your sector.

What We Do in Practice

Strategy & Brand Platform
Who you are. What you stand for. Why now. Why you. We lay the foundations that support everything else—pitch, website, media, recruitment.

Media Relations
We work with journalists covering your sector—business, tech, trade, or mainstream press depending on your needs. We shape announcements, secure interviews, and place op-eds.

Executive Visibility
A founder with a recognized point of view attracts faster—the right investors, talent, and partners. We build this editorial presence on LinkedIn, in the media, and through conferences.

High-Value Content
We develop high-value content: sector analyses, expert op-eds, audio and video formats, white papers. Each piece is designed to effectively reach your target audiences.

What Sets Us Apart

Why Maïa & Mercure rather than a traditional agency?

Because we understand the sectors you operate in. Deeptech, healthcare, energy—we bring a level of insight that allows us to work quickly and accurately. We think strategy before visibility.

References

They Trust Us

Your innovation deserves a narrative that makes an impact.

Let’s build it.

Let's Talk