Maïa & Mercure was founded by Anna Casal, a communications strategy advisor with over 15 years of experience in France and internationally. She supports startups, think tanks, and investment funds (PE and VC) in developing their communication strategies. Anna is also an author and a speaker at conferences and training sessions.

All of her work reflects her commitment to communication rooted in authenticity and her passion for people.

I am Leïla, a brand strategy consultant. I support entrepreneurs and brands in strategically understanding their environment so they can claim a distinctive and meaningful position. I help project leaders shape their business for tomorrow and beyond, communicate with accuracy, and stay on course when doubts arise. I combine structure and emotion, rigor and creativity, to guide my clients. I value people and honest communication. I also enjoy yoga, writing, and Almodóvar’s films.

Areas of expertise:
– Strategic planning
– Brand platform development
– Market and competitive analysis
– Storytelling and creative concept development
– Advisory support for project leaders (what you might call “light coaching”)

I support companies in the healthcare, finance, and tech sectors with their communication strategy. My approach is personalized, strategic, and thoughtful. I place great importance on thoroughly analyzing each client’s specific needs in order to design authentic and impactful communication strategies. I help you clarify your vision, build a communication plan, strengthen your media presence, and support your company’s growth.

Areas of expertise:
– Communication strategy consulting
– Press relations
– Social media
– Content creation and copywriting

Small stories make great stories. I love uncovering them, telling them, and sharing them.

I’m Cécile, and I create video content, working across every stage of filmmaking—from concept to post-production. Combining creativity with strong audiovisual expertise, I support my clients in shaping and embodying the message they want to convey.

My work lies at the heart of human connection. I strive to embrace diverse perspectives and to help people feel confident in front of the camera.

Areas of expertise:
– Writing and storytelling
– Corporate and documentary filmmaking
– Event coverage and interviews
– Team building and coaching through cinematic tools

Studio Marlie is us—Marine and Julie—two digital enthusiasts brought together by a unique complementarity. We combine Marine’s artistic eye and attention to detail with Julie’s technical drive and determination to turn your ideas into engaging websites. We give 100% to every project, ensuring efficiency, speed, and professionalism. Our approach is built on listening, flexibility, and transparency, delivering tailor-made solutions that truly reflect your vision.

Areas of expertise:
– Website creation (WordPress x Elementor)
– Website redesign

I support you in all your digital communication efforts by aligning your positioning, target audiences, and objectives with the most relevant digital platform trends for your project—always with precision and flexibility. From strategic consulting to the development and monitoring of concrete action plans, including the creation of relevant, well-targeted content and the full management of your social media—covering editorial strategy, moderation, and daily performance tracking—I can take full responsibility for managing your digital presence.

Areas of expertise:
– Social Media Consulting
– Community Management
– Social & Google Ads

A professional proofreader, editor, and author specializing in art books and illustrated publications, I review, adapt, rewrite, or write any text in French, across all formats and media, tailored to the target audience and defined objectives. My work addresses both substance and style, with a strong attention to detail—those elements that make all the difference in creating content that is impactful, harmonious, elegant, and coherent.

Areas of expertise:
– Editorial coordination
– Documentation (bibliographic and iconographic research)
– Writing, revision, editing, and comprehensive content proofreading

I’m the one who clarifies stories and ensures they make an impact everywhere. With over 25 years of experience in developing B2B brands and businesses, I work with leading companies and startups across all sectors, worldwide. Operating with full transparency—from idea to expression—I bridge the gap between brand, content, and communication, helping businesses stand out and shine through storytelling. My latest book, Only Connect: The Art of Corporate Storytelling, explains how to achieve this.

Areas of expertise:
– Brand positioning and strategic storytelling
– Messaging and narrative development
– Content strategy and execution
– Creative direction and campaign copywriting
– Executive presentation and podcast support

I support the Corporate Finance ecosystem—M&A and Private Equity—in defining corporate and/or transactional communication strategies. I have been Managing Partner at CTCom since 2012, after working as a consultant at Ogilvy Public Relations Worldwide.

A graduate in Economics from Paris X, I have developed expertise in crisis communication, corporate communication, and communication strategy.

Areas of expertise:
– Media relations
– Corporate communication
– Transactional communication

Twenty years in communication consulting, seeking what creates meaning, what provides structure, and what endures over time.

Supporting leaders and organizations through their transformations—across brand strategy, storytelling, brand platforms, and editorial direction.

With one constant: a focus on what lasts. What I value is bringing clarity of direction, articulating the right message, and writing in service of deep coherence.

This level of discipline is also rooted in endurance sports: a former national-level swimmer, marathon runner, and long-distance triathlete. Through this, I have learned rigor over the long term, resilience in effort, and the strength of productive solitude. This discipline shapes my approach to strategy as a work of structure, direction, and transformation.

At the intersection of these two fields, I now develop an approach at the crossroads of language, mindset, and narrative.
My focus: structuring what flows through—both in storytelling and in trajectories.

Areas of expertise:

– Meaning and coherence diagnostics (brand, employer brand, collective)
– Design of strategic or narrative platforms, and writing of complex narratives
– Editorial consulting in contexts of tension or transformation
– Development of high-impact strategic trend reports
– Design of digital narrative experiences (structured UX, editorial frameworks)
– Narrative-based mental coaching (articulating, structuring, sustaining over time)

I’m the one who builds clear, effective, and sustainable marketing strategies.

For over 20 years, I have supported companies in phases of launch, pivot, or structuring—helping them turn their vision into concrete action plans, activate the right acquisition and retention levers, and establish growth aligned with their values.

I enjoy connecting strategy with execution, data with intuition, and business with people. Above all, I like helping teams gain clarity so they can move forward with purpose and impact.

Areas of expertise:
– Marketing strategy & action planning
– Acquisition & retention
– Structuring marketing teams and processes
– Go-to-market strategy and product/service launches
– Mentoring marketing managers and directors